|
| 27 April, 2012 |
| How do you usually find products on our website? |
|
|
|
|
4.5% |
Via the Search box |
|
|
|
18.8% |
Going to the category and browing the listings |
|
|
|
75.0% |
Going to the category and using the filters |
|
|
|
0.0% |
Google |
|
|
|
0.9% |
Via a link someone sends me |
|
|
|
0.9% |
Other |
|
|
|
|
|
|
| 13 April, 2012 |
| How much main memory does your computer have? |
|
|
|
|
2.4% |
<= 1 GB |
|
|
|
7.9% |
1,1 - 2 GB |
|
|
|
19.4% |
2.1 - 4 GB |
|
|
|
41.2% |
4.1 - 8 GB |
|
|
|
20.6% |
8.1 - 16 GB |
|
|
|
8.5% |
> 16 GB |
|
|
|
0.0% |
My computer is a tablet or smartphone |
|
| 26 March, 2012 |
| When deciding to make a purchase, do you already know what specific models you want to look for on our website? |
|
|
|
|
28.7% |
Yes, I do my own research first |
|
|
|
63.6% |
No, but I do some research first |
|
|
|
7.7% |
No, I decide by looking at your website |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 12 March, 2012 |
| Have you tried Windows 8 yet? |
|
|
|
|
8.2% |
Yes, I like it |
|
|
|
22.6% |
Yes, I don't like it |
|
|
|
11.6% |
Yes, I'm not sure if I like it |
|
|
|
5.5% |
No, but I intend to soon |
|
|
|
26.7% |
No, I'll wait until it is released |
|
|
|
25.3% |
No, and I don't ever intend to |
|
|
|
|
|
|
| 23 February, 2012 |
| What is the most important factor when purchasing something from our website? |
|
|
|
|
42.4% |
Availability |
|
|
|
44.6% |
Price |
|
|
|
3.3% |
Brand |
|
|
|
1.1% |
Stock |
|
|
|
1.1% |
Supplier rating |
|
|
|
1.1% |
Warranty |
|
|
|
6.5% |
Other |
|
| 03 February, 2012 |
| Would you be keen for a smartphone app to access Ascent on the go? |
|
|
|
|
28.1% |
Yes, keen for an iPhone app |
|
|
|
41.3% |
Yes, keen for an Android app |
|
|
|
2.1% |
Yes, keen for an app for another smartphone |
|
|
|
2.9% |
Might be interested |
|
|
|
13.6% |
Not very intertested |
|
|
|
12.0% |
I don't have a smartphone |
|
|
|
|
|
|
| 20 January, 2012 |
| Have you recently claimed a manufacture cashback promotion? |
|
|
|
|
12.3% |
Yes - it was a good experience |
|
|
|
16.4% |
Yes - it was a bad experience |
|
|
|
2.7% |
No - I intended to but forgot to claim |
|
|
|
15.1% |
Not recently |
|
|
|
46.6% |
Never |
|
|
|
6.8% |
What is a cashback promotion? |
|
|
|
|
|
|
| 06 January, 2012 |
| How do you usually watch movies? |
|
|
|
|
39.4% |
On a PC or notebook |
|
|
|
5.8% |
Rented Blu-ray |
|
|
|
6.6% |
Rented DVD |
|
|
|
13.9% |
Own or friend's Blu-ray |
|
|
|
10.2% |
Own or friend's DVD |
|
|
|
18.2% |
Via a media player |
|
|
|
5.8% |
At a movie theatre |
|
| 09 December, 2011 |
| We use an independent rating company, Bizrate, to survey customers after a purchase. This survey is voluntary, but how do you feel about it? |
|
|
|
|
13.1% |
It's a great way to get independent feedback on Ascent |
|
|
|
0.5% |
It's useful |
|
|
|
12.6% |
I don't care one way or the other |
|
|
|
61.2% |
It annoys me mildly |
|
|
|
9.3% |
It annoys me a lot |
|
|
|
1.4% |
It puts me off buying from Ascent |
|
|
|
1.9% |
II haven't bought anything from Ascent |
|
| 25 November, 2011 |
| Has the hard drive shortage affected you? |
|
|
|
|
14.9% |
No, and probably won't |
|
|
|
20.5% |
No, but might if it continues into next year |
|
|
|
31.1% |
Yes, but I'll wait until things improve |
|
|
|
15.5% |
Yes, I've been caught by the higher prices |
|
|
|
18.0% |
What hard drive shortage? |
|
|
|
|
|
|
|
|
|
|
|
| 08 November, 2011 |
| What do you think of Twitter? |
|
|
|
|
4.5% |
An important communication channel |
|
|
|
5.5% |
An unappreciated communication channel |
|
|
|
7.0% |
A great tool for egotists |
|
|
|
82.6% |
A complete waste of time |
|
|
|
0.5% |
It's too early to tell |
|
|
|
|
|
|
|
|
|
|
|
| 25 October, 2011 |
| What sort of thing would you most like to see posted on our Facebook page? |
|
|
|
|
1.8% |
Major new products |
|
|
|
6.5% |
Interesting new products |
|
|
|
3.6% |
Specials |
|
|
|
0.6% |
Pre-sale dialogue |
|
|
|
0.0% |
Post-sale dialogue |
|
|
|
12.4% |
What Facebook page? |
|
|
|
75.1% |
I don't use Facebook |
|
| 04 October, 2011 |
| What are your thoughts on Windows 8? |
|
|
|
|
4.8% |
Can't wait, it will be a winner |
|
|
|
41.6% |
Could be great, but I'll wait and see |
|
|
|
22.3% |
Too much, too soon |
|
|
|
2.4% |
Too little, too late |
|
|
|
28.9% |
I wouldn't touch Windows (even if touch-enabled) |
|
|
|
|
|
|
|
|
|
|
|
| 15 September, 2011 |
| NZ prices for computer equipment are often much higher than in places like the USA. Who/what do you think is most responsible for the significantly higher prices we often pay in this country? |
|
|
|
|
6.6% |
The manufacturer |
|
|
|
74.0% |
The importer/distributor |
|
|
|
4.4% |
The retailer |
|
|
|
2.8% |
The government (GST, customs, etc) |
|
|
|
9.4% |
International freight |
|
|
|
0.6% |
Modifications to meet local standards |
|
|
|
2.2% |
NZ prices aren't so bad |
|
| 29 August, 2011 |
| We currently use Google Site Search on our website. Should we supplement the Google search results with our own search facility to ensure you can continue to search when Google Site Search is down? There will be a slight performance hit. |
|
|
|
|
20.6% |
Yes, always combine results |
|
|
|
41.2% |
Yes, but only when Google is down |
|
|
|
4.1% |
No |
|
|
|
34.0% |
Don't care |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 15 August, 2011 |
| What do you think will be the most significant outcome of the crackdown on copyright infringement that will start on 1 September? |
|
|
|
|
0.0% |
Illegal downloading will cease |
|
|
|
0.4% |
More bandwidth for legitimate users |
|
|
|
0.8% |
More money for rights holders |
|
|
|
31.5% |
Punishment of innocent account holders |
|
|
|
64.9% |
Nothing (pirates will change techniques) |
|
|
|
1.2% |
Not sure |
|
|
|
1.2% |
Don't care |
|
| 28 July, 2011 |
| Where is the ideal location for the Product Filter? |
|
|
|
|
63.8% |
Left-hand side - where it is now |
|
|
|
3.9% |
Left-hand side - higher up |
|
|
|
0.8% |
Left hand side - lower down |
|
|
|
24.4% |
Right-hand side - where it was |
|
|
|
3.1% |
Middle - above Most Recent/Popular |
|
|
|
2.4% |
Middle - below Most Recent/Popular |
|
|
|
1.6% |
What is the Product Filter? |
|
| 12 July, 2011 |
| What portion of your non-work computing requirements do you think you will handle by smartphone in 3 years time? |
|
|
|
|
0.8% |
All of it |
|
|
|
4.2% |
Most of it |
|
|
|
19.2% |
50/50 |
|
|
|
43.3% |
Only a small amount |
|
|
|
10.8% |
None of it |
|
|
|
0.0% |
I already do everything via smartphone |
|
|
|
21.7% |
I won't be buying a smartphone |
|
| 27 June, 2011 |
| We recently changed our site search to use Google Site Search. How have you found the new search? |
|
|
|
|
20.8% |
Much better than before |
|
|
|
22.8% |
Worse than before |
|
|
|
7.9% |
About the same as before |
|
|
|
19.8% |
Didn't notice it had changed |
|
|
|
28.7% |
I don't use the search feature |
|
|
|
|
|
|
|
|
|
|
|
| 13 June, 2011 |
| Which of the following best describes the NZ market for computer-related products? |
|
|
|
|
5.1% |
Excellent range |
|
|
|
41.5% |
Limited range |
|
|
|
3.4% |
Slow to get new models |
|
|
|
0.8% |
Good prices |
|
|
|
44.9% |
Too expensive |
|
|
|
0.8% |
Better than Australia |
|
|
|
3.4% |
Worse than Australia |
|
| 30 May, 2011 |
| What is the speed of your internet connection? |
|
|
|
|
36.9% |
Broadband > 10 Mbps |
|
|
|
28.3% |
Broadband 5-10 Mbps |
|
|
|
17.1% |
Broadband 2-5 Mbps |
|
|
|
12.8% |
Broadband < 2 Mbps |
|
|
|
3.2% |
Dial-up |
|
|
|
0.5% |
Don't know, but it's fast |
|
|
|
1.1% |
Don't know, but it's slow |
|
| 13 May, 2011 |
| What do you think of Google's newly announced Chromebooks? |
|
|
|
|
4.0% |
Can't wait to get one |
|
|
|
5.5% |
Could be useful |
|
|
|
11.5% |
I'll wait to see one in action |
|
|
|
33.0% |
Not really interested |
|
|
|
8.5% |
They're a bad idea |
|
|
|
37.5% |
What's a Chromebook? |
|
|
|
|
|
|
| 29 April, 2011 |
| Do you plan to build your next PC? |
|
|
|
|
87.7% |
Yes |
|
|
|
7.0% |
No, I will buy a tablet |
|
|
|
3.5% |
No, I will buy a pre-built PC |
|
|
|
1.8% |
No, I will get someone else to build it for me |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 15 April, 2011 |
| What do you think of the new look website? |
|
|
|
|
57.6% |
I like it |
|
|
|
12.7% |
I prefer the old look |
|
|
|
9.3% |
I don't remember the old look |
|
|
|
5.1% |
I don't like either |
|
|
|
15.3% |
I don't really care |
|
|
|
|
|
|
|
|
|
|
|
| 01 April, 2011 |
| Would you use re-manufacturered toner cartridges for your printer if the price were no more than half the price of a brand new cartridge? |
|
|
|
|
11.4% |
I already do |
|
|
|
57.9% |
Yes |
|
|
|
20.2% |
No |
|
|
|
10.5% |
I don't buy toner cartridges |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 18 March, 2011 |
| Which courier company is best? |
|
|
|
|
63.3% |
CourierPost / Pace |
|
|
|
4.0% |
Fastway |
|
|
|
6.0% |
New Zealand Couriers |
|
|
|
0.7% |
PBT |
|
|
|
0.7% |
TNT |
|
|
|
2.0% |
Other |
|
|
|
23.3% |
None, it depends on the individual contractor |
|
| 02 March, 2011 |
| Many of us need software like iTunes to manage our music, apps and so on. What do you think of the latest iTunes (v10)? |
|
|
|
|
5.9% |
Love it |
|
|
|
11.9% |
Haven't thought about it |
|
|
|
21.1% |
Hate it |
|
|
|
0.5% |
Still using an earlier version |
|
|
|
40.5% |
Use a non-Apple alternative |
|
|
|
20.0% |
Have no need for such software |
|
|
|
|
|
|
| 16 February, 2011 |
| When ordering products from our website do you consider the supplier rating? |
|
|
|
|
8.1% |
Always |
|
|
|
18.6% |
Mostly |
|
|
|
46.5% |
Sometimes |
|
|
|
19.8% |
Never |
|
|
|
7.0% |
What supplier rating? |
|
|
|
|
|
|
|
|
|
|
|
| 28 January, 2011 |
| How keen are you on getting a tablet device? |
|
|
|
|
16.3% |
Already have an iPad |
|
|
|
4.2% |
Already have a non-Apple device |
|
|
|
4.2% |
Very interested in getting an iPad |
|
|
|
13.8% |
Very interested in getting a non-Apple device |
|
|
|
3.9% |
Interested in getting an iPad |
|
|
|
21.1% |
Interested in getting a non-Apple device |
|
|
|
36.3% |
Not interested in tablet devices |
|
| 12 January, 2011 |
| Have you ever had a hard disk crash that wiped out all your data? |
|
|
|
|
26.8% |
Yes, but I had it all backed up |
|
|
|
24.3% |
Yes, and I didn't have it backed up |
|
|
|
10.5% |
Yes, and I didn't have it backed up - but I do now |
|
|
|
24.9% |
No, but everything is backed up anyway |
|
|
|
13.5% |
No, and I don't have a full backup |
|
|
|
|
|
|
|
|
|
|
|
| 17 December, 2010 |
| What do you think of Facebook? |
|
|
|
|
9.5% |
Great tool for personal networking |
|
|
|
0.7% |
Great tool for business |
|
|
|
3.4% |
Great tool for business AND personal use |
|
|
|
19.0% |
Can take it or leave it |
|
|
|
0.0% |
Haven't tried it yet, but will |
|
|
|
18.0% |
Haven't tried it yet and in no hurry to |
|
|
|
49.3% |
Hate it |
|
| 02 December, 2010 |
| Would you be keen for a smartphone app to access your favourite online computer hardware store on the go? |
|
|
|
|
22.0% |
Yes, keen for an iPhone app |
|
|
|
27.0% |
Yes, keen for an Android app |
|
|
|
1.5% |
Yes, keen for a Blackberry app |
|
|
|
2.5% |
Yes, keen for an app for another smartphone |
|
|
|
1.5% |
Might be interested |
|
|
|
16.0% |
Not very intertested |
|
|
|
29.5% |
I don't have a smartphone |
|
| 12 November, 2010 |
| What horizontal resolution do you use for your display (choose the closest if not an exact match)? |
|
|
|
|
1.1% |
< 800 |
|
|
|
2.2% |
1024 |
|
|
|
11.0% |
1280 |
|
|
|
5.0% |
1440 |
|
|
|
20.4% |
1600 |
|
|
|
48.6% |
1920 |
|
|
|
11.6% |
> 1920 |
|
| 26 October, 2010 |
| What will be your next big electronics/computer purchase? |
|
|
|
|
33.3% |
PC |
|
|
|
13.0% |
Notebook |
|
|
|
2.8% |
Projector |
|
|
|
5.6% |
Home theatre system |
|
|
|
7.4% |
Camera/Handycam |
|
|
|
11.1% |
TV |
|
|
|
26.9% |
Other |
|
| 08 October, 2010 |
| Do you prefer sites that use a fixed width format, or a variable width that expands to fill the entire screen? |
|
|
|
|
10.9% |
Fixed width |
|
|
|
80.3% |
Variable width |
|
|
|
4.8% |
Don't mind either |
|
|
|
4.1% |
Not sure what you mean |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 20 September, 2010 |
| Do you care where your favourite e-tailer is physically located? |
|
|
|
|
27.4% |
Yes, Wellington CBD |
|
|
|
0.9% |
Yes, Wellington outside CBD |
|
|
|
0.0% |
Yes, Wellington industrial park |
|
|
|
0.0% |
Yes, Wellington suburbs |
|
|
|
1.4% |
Yes, another NZ town |
|
|
|
70.3% |
No, it's an e-tailer! |
|
|
|
|
|
|
| 06 September, 2010 |
| Before making a purchase do you usually view the Product Details page (where a single product's details appear on a single page), or do you add to cart directly from the Product Listing page (where all the products are listed on a single page)? |
|
|
|
|
89.9% |
Always go to the Product Details page |
|
|
|
4.7% |
Mostly go to the Product Details page |
|
|
|
4.7% |
Sometimes go to the Product Details page |
|
|
|
0.0% |
Rarely go to the Product Details page |
|
|
|
0.8% |
What Product Details page? |
|
|
|
|
|
|
|
|
|
|
|
| 20 August, 2010 |
| How do you normally go about buying consumables for your printer? |
|
|
|
|
3.8% |
Buy from Ascent using the Consumables Wizard |
|
|
|
13.5% |
Buy from Ascent not using the Consumables Wizard |
|
|
|
23.1% |
Buy from another online store |
|
|
|
26.0% |
Buy from a regular store |
|
|
|
5.8% |
Buy a new printer instead |
|
|
|
27.9% |
I don't buy printer consumables |
|
|
|
|
|
|
| 06 August, 2010 |
| What do you consider to be the practical economic life of modern computer hardware and peripherals? |
|
|
|
|
1.2% |
1 year |
|
|
|
13.7% |
2 years |
|
|
|
47.0% |
3 years |
|
|
|
9.5% |
4 years |
|
|
|
23.8% |
5 years |
|
|
|
2.4% |
6 years |
|
|
|
2.4% |
> 6 years |
|
| 16 July, 2010 |
| Where do you source most of your software from? |
|
|
|
|
3.5% |
Legitimate copies from NZ shops (not online) |
|
|
|
39.9% |
Legitimate copies from NZ online stores |
|
|
|
16.2% |
Legitimate copies from overseas online stores |
|
|
|
20.8% |
Other sources of legitimate copies |
|
|
|
1.7% |
Borrowed from friends or work |
|
|
|
17.9% |
Pirated / Warez |
|
|
|
|
|
|
| 28 June, 2010 |
| How do you normally search for products on the Ascent website? |
|
|
|
|
91.8% |
Category listing on the left-hand side |
|
|
|
7.5% |
Search box at the top left |
|
|
|
0.0% |
Google, using site:ascent.co.nz |
|
|
|
0.0% |
Ordinary Google |
|
|
|
0.7% |
Other |
|
|
|
|
|
|
|
|
|
|
|
| 08 June, 2010 |
| Do you use a notebook or netbook computer? |
|
|
|
|
15.3% |
Yes, I use one as my main computer |
|
|
|
63.2% |
Yes, I use one in addition to my main computer |
|
|
|
7.9% |
No, but I would like to |
|
|
|
13.7% |
No, and I have no need to |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 19 May, 2010 |
| What antivirus product are you using on your main PC? |
|
|
|
|
14.0% |
AVG |
|
|
|
12.5% |
Symantec (Norton) |
|
|
|
1.8% |
McAfee |
|
|
|
4.1% |
Kaspersky |
|
|
|
10.0% |
Alwil (Avast) |
|
|
|
30.3% |
Microsoft (OneCare, Defender, or Security Essentials) |
|
|
|
27.3% |
Other |
|
| 30 April, 2010 |
| On all product pages there is a rating system for the current supplier. We rate general service, delivery and after-sales support. When ordering a product how much attention do you pay to this? |
|
|
|
|
31.4% |
I always check the rating |
|
|
|
54.7% |
I sometimes check |
|
|
|
10.1% |
I don't bother |
|
|
|
3.8% |
I have never seen this before |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 16 April, 2010 |
| How often nowadays do you treat yourself to a major consumer electronics purchase? |
|
|
|
|
11.5% |
Every 6 months or less |
|
|
|
32.1% |
6 - 12 months |
|
|
|
32.8% |
1 - 2 years |
|
|
|
15.3% |
2 - 5 years |
|
|
|
6.1% |
5+ years |
|
|
|
2.3% |
Never |
|
|
|
|
|
|
| 29 March, 2010 |
| When was the last time you used a floppy disk? |
|
|
|
|
3.3% |
Today |
|
|
|
5.6% |
This month |
|
|
|
14.6% |
Several months ago |
|
|
|
72.8% |
Over a year ago |
|
|
|
3.8% |
Never |
|
|
|
|
|
|
|
|
|
|
|
| 05 March, 2010 |
| If you have ever stopped using an online computer / peripherals e-tailer you previously used quite frequently, what was the main reason for changing? |
|
|
|
|
16.8% |
Slow or unreliable delivery |
|
|
|
19.8% |
High prices |
|
|
|
36.6% |
Unresponsive, rude or inflexible staff |
|
|
|
1.0% |
Inaccurate specs or pricing |
|
|
|
3.0% |
Slow or inflexible returns process |
|
|
|
8.4% |
Other |
|
|
|
14.4% |
Have never needed to change |
|
| 12 February, 2010 |
| Based on your experience so far, how would rate Windows 7? |
|
|
|
|
61.5% |
Excellent |
|
|
|
11.9% |
Good |
|
|
|
4.5% |
OK |
|
|
|
1.6% |
Poor |
|
|
|
12.3% |
I haven't upgraded yet |
|
|
|
8.2% |
I wouldn't touch Windows |
|
|
|
|
|
|
| 29 January, 2010 |
| Does the physical location of an etailer make any difference to your purchase decision? |
|
|
|
|
7.0% |
No, anywhere in the world is fine |
|
|
|
86.0% |
Yes, I prefer New Zealand etailers |
|
|
|
7.0% |
Yes, I prefer etailers in my own town/city |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 15 January, 2010 |
| What is the main reason you shop at Ascent? |
|
|
|
|
43.7% |
Great customer service |
|
|
|
7.6% |
Low prices |
|
|
|
32.9% |
Extensive range |
|
|
|
5.7% |
Speedy delivery |
|
|
|
3.2% |
Free delivery |
|
|
|
0.6% |
Flexible returns policy |
|
|
|
6.3% |
Other |
|
| 30 December, 2009 |
| Did you give or receive a computer-related gift (hardware/software/peripheral) this year for Christmas? |
|
|
|
|
20.6% |
Yes, I gave one |
|
|
|
17.0% |
Yes, I received one |
|
|
|
8.5% |
Yes, I both gave and received one |
|
|
|
6.4% |
No, I don't celebrate Christmas |
|
|
|
47.5% |
No |
|
|
|
|
|
|
|
|
|
|
|
| 14 December, 2009 |
| When you come to make a computer-related purchase where do you usually visit first? |
|
|
|
|
20.4% |
PriceSpy |
|
|
|
75.7% |
The Ascent website |
|
|
|
2.2% |
Another e-tailer |
|
|
|
0.6% |
A physical store |
|
|
|
1.1% |
Other |
|
|
|
|
|
|
|
|
|
|
|
| 13 November, 2009 |
| What level of computer knowledge would you consider yourself to have? |
|
|
|
|
45.4% |
Expert |
|
|
|
48.1% |
Above average |
|
|
|
3.7% |
Average |
|
|
|
0.7% |
Below average |
|
|
|
2.0% |
Way below average |
|
|
|
|
|
|
|
|
|
|
|
| 27 October, 2009 |
| What operating system do you use on your main home PC? |
|
|
|
|
35.4% |
Windows 7 |
|
|
|
15.3% |
Windows Vista |
|
|
|
25.1% |
Windows XP |
|
|
|
0.3% |
Other Windows OS |
|
|
|
8.7% |
Mac OS |
|
|
|
14.7% |
Linux (and variants) |
|
|
|
0.5% |
Other |
|
| 09 October, 2009 |
| Who do you get to fix your home computer when it starts playing up or dies? |
|
|
|
|
95.2% |
Myself |
|
|
|
1.4% |
A friend or relative |
|
|
|
0.3% |
I take it to an IT professional (and pay) |
|
|
|
1.0% |
An IT professional comes to me (and I pay) |
|
|
|
0.7% |
I just buy a new one |
|
|
|
1.4% |
My computer hasn't had a problem |
|
|
|
|
|
|
| 18 September, 2009 |
| What would you like to see more of in our weekly newsletter? |
|
|
|
|
52.0% |
Hot specials |
|
|
|
15.3% |
New products |
|
|
|
2.0% |
News |
|
|
|
6.1% |
Price drops |
|
|
|
1.0% |
Other (email your suggestions to us) |
|
|
|
7.1% |
The current mix is fine |
|
|
|
16.3% |
I don't get your newsletter |
|
| 04 September, 2009 |
| What do you use to backup your data on your home PC? |
|
|
|
|
15.1% |
Another PC |
|
|
|
64.3% |
External hard drive |
|
|
|
3.2% |
DVDs or CDs |
|
|
|
1.1% |
Tape drive |
|
|
|
3.8% |
USB flash drive |
|
|
|
2.7% |
Floppy discs |
|
|
|
9.7% |
I don't backup my data |
|
| 14 August, 2009 |
| Do you regularly use a free office suite? |
|
|
|
|
51.2% |
Yes, OpenOffice |
|
|
|
0.3% |
Yes, StarOffice |
|
|
|
1.0% |
Yes, IBM Lotus Symphony |
|
|
|
3.0% |
Yes, Google Docs |
|
|
|
0.7% |
Yes, NeoOffice |
|
|
|
0.7% |
Yes, but none of the above |
|
|
|
43.1% |
No |
|
| 27 July, 2009 |
| Have you used our new Support page? |
|
|
|
|
8.9% |
Yes, to return a product |
|
|
|
1.6% |
Yes, to find a manufacturer's contact information |
|
|
|
1.6% |
Yes, to lookup a user guide |
|
|
|
4.1% |
No, I just call or email you instead |
|
|
|
26.8% |
No, had no need to |
|
|
|
56.9% |
What support page? |
|
|
|
|
|
|
| 03 July, 2009 |
| What does your home PC mainly get used for? |
|
|
|
|
38.6% |
Gaming |
|
|
|
29.2% |
Internet browsing |
|
|
|
1.7% |
Mail |
|
|
|
14.4% |
Media (music, movies, TV, etc) |
|
|
|
11.9% |
Work or formal education |
|
|
|
3.0% |
Other |
|
|
|
1.3% |
I don't have a home PC |
|
| 14 June, 2009 |
| In order to reduce the amount of space taken up on the home page by the Spotlight, Daily Deal, Featured Product and News, we combined them into a single block with sliding panels that expand when the cursor is over them. How have you found this feature? |
|
|
|
|
52.7% |
It's OK |
|
|
|
10.9% |
I don't like it - go back to how it was |
|
|
|
26.1% |
I don't like it - do something different |
|
|
|
10.3% |
I don't care either way |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 25 May, 2009 |
| How do you handle cookies from etailer websites? |
|
|
|
|
1.7% |
I block all cookies |
|
|
|
16.3% |
I allow all cookies |
|
|
|
46.1% |
I allow cookies from sites I trust |
|
|
|
16.3% |
I allow cookies but clear after each session |
|
|
|
18.0% |
I allow cookies but clear periodically |
|
|
|
1.7% |
What's a cookie? |
|
|
|
|
|
|
| 11 May, 2009 |
| How excited are you at the prospect of Windows 7? |
|
|
|
|
15.6% |
Very - I want to upgrade from XP |
|
|
|
25.1% |
Very - I want to upgrade from Vista |
|
|
|
14.9% |
I'm cautiously optimistic |
|
|
|
16.6% |
I'll wait and see first |
|
|
|
10.5% |
I don't plan to upgrade from my current Windows |
|
|
|
0.3% |
It could convert me to Windows |
|
|
|
16.9% |
I wouldn't touch Windows |
|
| 27 April, 2009 |
| Which part of our site do you find is the most difficult to use or follow? |
|
|
|
|
2.2% |
Cart / Checkout |
|
|
|
0.0% |
Product listing pages |
|
|
|
0.0% |
Product spec pages |
|
|
|
42.2% |
Product filter |
|
|
|
3.7% |
PC Builder |
|
|
|
5.2% |
Something else |
|
|
|
46.7% |
Nothing - it's all easy |
|
| 30 March, 2009 |
| What do you expect your next computer-related purchase to be? |
|
|
|
|
18.9% |
New PC |
|
|
|
11.8% |
LCD monitor |
|
|
|
24.3% |
Hard drive |
|
|
|
7.1% |
RAM |
|
|
|
2.0% |
Printer |
|
|
|
24.3% |
Something else |
|
|
|
11.5% |
I don't really need anything at the moment |
|
| 12 March, 2009 |
| How intuitive or easy do you find our checkout process? |
|
|
|
|
74.2% |
Very easy |
|
|
|
15.6% |
Easy |
|
|
|
4.3% |
OK, but could be improved |
|
|
|
1.6% |
A bit confusing |
|
|
|
2.2% |
Needs a lot of work |
|
|
|
2.2% |
I've never bought anything |
|
|
|
|
|
|
| 20 February, 2009 |
| Which of the following best describes your main home computer? |
|
|
|
|
17.3% |
State of the art |
|
|
|
43.9% |
Adequate for my needs |
|
|
|
17.9% |
Needs minimal upgrading |
|
|
|
17.6% |
Needs a major overhaul |
|
|
|
2.7% |
Should be in the skip |
|
|
|
0.7% |
I don't have a home PC |
|
|
|
|
|
|
| 05 February, 2009 |
| What is the main reason you shop at Ascent? |
|
|
|
|
61.1% |
Great customer service |
|
|
|
6.9% |
Low prices |
|
|
|
14.3% |
Extensive range |
|
|
|
7.4% |
Speedy delivery |
|
|
|
4.6% |
Free delivery |
|
|
|
1.7% |
Flexible return policy |
|
|
|
4.0% |
Other |
|
| 21 January, 2009 |
| Which of the following recently added features has been of most use or interest to you? |
|
|
|
|
43.1% |
The Daily Deal |
|
|
|
7.8% |
Finance as a payment option |
|
|
|
7.8% |
Quick Filter in the PC category |
|
|
|
2.9% |
Search by Ascent part number across entire site |
|
|
|
2.0% |
Featured products on category pages |
|
|
|
26.5% |
Revamped Specials page with more specials |
|
|
|
9.8% |
None of them interest me |
|
| 05 January, 2009 |
| Windows 7 is due out in late 2009. Will you jump in at the outset, wait for Service Pack 1, or give it a miss completely? |
|
|
|
|
36.3% |
Move to Win 7 from Vista at the outset |
|
|
|
8.0% |
Move from XP at the outset |
|
|
|
0.0% |
Move from a non-Windows OS at the outset |
|
|
|
3.1% |
Move from Vista after SP1 is released |
|
|
|
24.0% |
Move from XP after SP1 |
|
|
|
0.4% |
Move from a non-Windows OS after SP1 |
|
|
|
28.2% |
Give it a miss completely |
|
| 17 December, 2008 |
| How often do you check the Daily Deal? |
|
|
|
|
21.3% |
Daily |
|
|
|
30.3% |
Occasionally |
|
|
|
21.3% |
Never |
|
|
|
27.0% |
What Daily Deal? |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 27 November, 2008 |
| What type of gifts would you be most likely to buy as a Christmas Present? |
|
|
|
|
12.4% |
Cameras |
|
|
|
12.4% |
Internal components |
|
|
|
16.9% |
Music players |
|
|
|
32.6% |
Gaming equipment |
|
|
|
14.6% |
Home entertainment |
|
|
|
11.2% |
Other (email us) |
|
|
|
|
|
|
| 07 November, 2008 |
| Many new games are being released that make use of the new DirectX 10. Do you intend to upgrade to a DirectX 10 compatible graphics card? |
|
|
|
|
26.6% |
Yes, within 6 months |
|
|
|
9.7% |
Yes, within 12 months |
|
|
|
16.9% |
Yes, not sure when |
|
|
|
16.9% |
Perhaps, I don't care when |
|
|
|
25.8% |
No |
|
|
|
4.0% |
What's DirectX 10? |
|
|
|
|
|
|
| 24 October, 2008 |
| How often do you upgrade/replace your PC? |
|
|
|
|
3.9% |
< 6 months |
|
|
|
12.4% |
6-12 months |
|
|
|
14.7% |
13-18 months |
|
|
|
10.9% |
19-24 months |
|
|
|
34.9% |
25-36 months |
|
|
|
5.4% |
37-48 months |
|
|
|
17.8% |
> 48 months |
|
| 10 October, 2008 |
| What CPU type do you anticipate having in 6 months time? |
|
|
|
|
4.1% |
32-bit single core |
|
|
|
7.7% |
32-bit dual core |
|
|
|
4.1% |
32-bit quad core |
|
|
|
1.0% |
64-bit single core |
|
|
|
35.2% |
64-bit dual core |
|
|
|
43.4% |
64-bit quad core |
|
|
|
4.6% |
Don't know |
|
| 26 September, 2008 |
| How often do you take notice of (eg read) the homepage Spotlight? |
|
|
|
|
7.1% |
Always |
|
|
|
52.9% |
Often |
|
|
|
17.1% |
Rarely |
|
|
|
7.1% |
Never |
|
|
|
15.9% |
What Spotlight? |
|
|
|
|
|
|
|
|
|
|
|
| 05 September, 2008 |
| How often do you upgrade your browser software? |
|
|
|
|
90.8% |
As soon as an upgrade becomes available |
|
|
|
4.0% |
At least every 3 months |
|
|
|
1.5% |
Every 4 - 10 months |
|
|
|
0.7% |
About once a year |
|
|
|
1.5% |
Once every couple of years |
|
|
|
0.4% |
When I buy a new PC |
|
|
|
1.1% |
Never |
|
| 04 September, 2008 |
| Does the Ascent home page render properly in the browser you normally use? |
|
|
|
|
64.4% |
Yes |
|
|
|
35.6% |
No, but it used to |
|
|
|
0.0% |
No, it never has |
|
|
|
0.0% |
Not sure |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 25 August, 2008 |
| Should the Software section of our website be reorganised? |
|
|
|
|
75.0% |
Yes - list the subcategories separately instead of grouping into larger categories |
|
|
|
8.8% |
Yes - keep it basically as is but make the category descriptions more meaningful |
|
|
|
1.3% |
Yes - other (email us your suggestions) |
|
|
|
15.0% |
No - leave it as it is |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 07 August, 2008 |
| Does energy efficiency and environmental impact influence your buying decisions for computer equipment? |
|
|
|
|
3.2% |
Always |
|
|
|
5.1% |
Most of the time |
|
|
|
28.6% |
Some of the time |
|
|
|
9.7% |
Rarely |
|
|
|
53.0% |
Never |
|
|
|
|
|
|
|
|
|
|
|
| 14 July, 2008 |
| What horizontal resolution do you use for your display (choose the closest if not an exact match)? |
|
|
|
|
0.6% |
800 or less |
|
|
|
6.1% |
1024 |
|
|
|
29.1% |
1280 |
|
|
|
5.5% |
1440 |
|
|
|
35.8% |
1600 |
|
|
|
18.6% |
1920 |
|
|
|
4.3% |
> 1920 |
|
| 26 June, 2008 |
| How do you intend to cope with the pending end of retail sales of the Windows XP operating system? |
|
|
|
|
2.4% |
Buy a copy while I still can |
|
|
|
29.5% |
Transfer my existing licence to my next PC |
|
|
|
10.3% |
Use a bootleg copy for my next PC |
|
|
|
4.2% |
Move to Vista for my next PC |
|
|
|
7.1% |
Move to another OS for my next PC |
|
|
|
28.4% |
I already run Vista |
|
|
|
18.2% |
I already use another OS |
|
| 03 June, 2008 |
| When buying a computer, component or peripheral online, how often do you end up making your purchase from Ascent? |
|
|
|
|
16.2% |
All of the time |
|
|
|
65.1% |
Most of the time |
|
|
|
13.8% |
Some of the time |
|
|
|
1.8% |
Hardly ever |
|
|
|
3.1% |
Never |
|
|
|
|
|
|
|
|
|
|
|
| 14 May, 2008 |
| What would you most like to see more of in our news section? |
|
|
|
|
5.1% |
Details of new features on our website |
|
|
|
15.7% |
Notice of limited time hot specials |
|
|
|
6.4% |
Industry news |
|
|
|
3.8% |
Product (available now) news |
|
|
|
7.6% |
Product (not yet available) news |
|
|
|
2.1% |
Don't care |
|
|
|
59.3% |
What news section? |
|
| 28 April, 2008 |
| Would you be interested in paying for your orders via Pago (eg via cellphone)? |
|
|
|
|
2.7% |
Yes - I know what Pago is |
|
|
|
3.3% |
Maybe - I know what Pago is |
|
|
|
10.4% |
Maybe - I don't know what Pago is |
|
|
|
41.2% |
No - I know what Pago is |
|
|
|
42.4% |
No - I don't know what Pago is |
|
|
|
|
|
|
|
|
|
|
|
| 18 April, 2008 |
| Do you use a notebook computer? |
|
|
|
|
31.6% |
Yes, as my main computer |
|
|
|
38.9% |
Yes, from time to time |
|
|
|
10.3% |
No, but I'd like to |
|
|
|
19.2% |
No, and I have no need to |
|
|
|
|
|
|
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|
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|
|
| 31 March, 2008 |
| Would you consider moving to a free office application suite, such as OpenOffice 2.0? |
|
|
|
|
51.6% |
I already use it |
|
|
|
10.9% |
I'm seriously considering it |
|
|
|
14.1% |
If the compatibility with MS Office improves |
|
|
|
23.4% |
Never |
|
|
|
|
|
|
|
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|
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|
|
| 11 March, 2008 |
| If we added a PayPal payment option would it be useful to you? |
|
|
|
|
15.1% |
Yes |
|
|
|
84.9% |
No |
|
|
|
|
|
|
|
|
|
|
|
|
|
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|
|
|
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|
|
|
|
|
|
|
|
| 22 February, 2008 |
| What operating system do you use on your main PC? |
|
|
|
|
2.6% |
Windows Vista Home Basic |
|
|
|
14.9% |
Windows Vista Home Premium |
|
|
|
4.7% |
Windows Vista Business |
|
|
|
1.1% |
Windows Vista Enterprise |
|
|
|
13.8% |
Windows Vista Ultimate |
|
|
|
48.5% |
Windows XP |
|
|
|
14.4% |
Other |
|
| 12 February, 2008 |
| Do you protect your home PC from potentially damaging power fluctuations? |
|
|
|
|
20.1% |
Yes, I use a UPS |
|
|
|
60.3% |
Yes, I use a surge protector |
|
|
|
19.6% |
No |
|
|
|
|
|
|
|
|
|
|
|
|
|
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|
|
|
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|
|
|
| 16 January, 2008 |
| Who is winning the HD video format war in your household? |
|
|
|
|
14.6% |
I already own a Blu-ray player |
|
|
|
16.0% |
I plan to buy a Blu-ray player |
|
|
|
3.5% |
I already own an HD DVD player |
|
|
|
1.8% |
I plan to buy an HD DVD player |
|
|
|
38.1% |
I'm still waiting to see which format will win |
|
|
|
26.0% |
I'm not interested in either Blu-ray or HD DVD |
|
|
|
|
|
|
| 19 December, 2007 |
| Microsoft Vista has been with us for a while now. Has your opinion of it changed? |
|
|
|
|
49.9% |
I still won't touch it |
|
|
|
13.3% |
I tried it but went back to my old OS |
|
|
|
5.6% |
I'm using it grudgingly |
|
|
|
7.1% |
It's OK |
|
|
|
3.8% |
It's better than I thought |
|
|
|
20.4% |
I love it |
|
|
|
|
|
|
| 12 December, 2007 |
| Ascent gift vouchers that you can buy and redeem online will be here within the week. How useful is this likely to be to you? |
|
|
|
|
41.7% |
Very! What took you so long? |
|
|
|
20.5% |
Probably useful from time to time |
|
|
|
37.9% |
Not interested in buying, but would love to be given some |
|
|
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|
| 19 November, 2007 |
| What would you think about having a user discussion forum facility on the Ascent website? |
|
|
|
|
7.8% |
It would be very useful |
|
|
|
46.9% |
It could be useful |
|
|
|
45.3% |
There's no point |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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|
|
| 05 November, 2007 |
| Have you ever used PayPal to pay for goods from an online store? |
|
|
|
|
45.1% |
Yes, but only on overseas sites |
|
|
|
0.8% |
Yes, but only on NZ sites |
|
|
|
6.4% |
Yes, on both NZ and overseas sites |
|
|
|
13.9% |
No, but I would if I needed to |
|
|
|
30.6% |
No, and I wouldn't want to |
|
|
|
3.1% |
What's PayPal? |
|
|
|
|
|
|
| 22 October, 2007 |
| Notebook PCs usually come preloaded with an operating system. This isn't likely to change any time soon, but how do you feel about it? |
|
|
|
|
22.7% |
It is very convenient for the user |
|
|
|
11.5% |
It doesn't bother me |
|
|
|
20.1% |
I want to load a different OS |
|
|
|
45.7% |
It's a tax by the OS maker |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 08 October, 2007 |
| Which anti-virus product do you use on your home PC (the 6 products listed below are the top anti-virus products according to this report.) |
|
|
|
|
2.0% |
BitDefender |
|
|
|
5.0% |
Kaspersky |
|
|
|
18.4% |
ESET Nod32 |
|
|
|
3.7% |
PC-cillin |
|
|
|
0.7% |
F-Secure |
|
|
|
6.2% |
McAfee |
|
|
|
63.9% |
Other |
|
| 11 September, 2007 |
| How much total hard disk capacity do you have on your main PC? |
|
|
|
|
9.5% |
< 100 GB |
|
|
|
18.2% |
100-250 GB |
|
|
|
27.7% |
250-500 GB |
|
|
|
25.9% |
500-1000 GB |
|
|
|
11.7% |
1000-2000 GB |
|
|
|
5.2% |
2000-5000 GB |
|
|
|
1.8% |
> 5000 GB |
|
| 22 August, 2007 |
| Some people are finding it hard to find DVD and CD drives and writers now that we have moved them into a category called "Optical drives". Which of the following names do you prefer for this category? |
|
|
|
|
61.8% |
Optical drives |
|
|
|
6.5% |
CD & DVD drives |
|
|
|
22.5% |
DVD & CD drives |
|
|
|
0.3% |
None of the above |
|
|
|
8.9% |
Don't care |
|
|
|
|
|
|
|
|
|
|
|
| 16 August, 2007 |
| Have recent movements in the exchange rate and/or share market affected your computer-related purchase decisions? |
|
|
|
|
47.4% |
Yes |
|
|
|
52.6% |
No |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 31 July, 2007 |
| Have you made the transition to Windows Vista yet? |
|
|
|
|
41.5% |
No, and I don't ever intend to |
|
|
|
3.8% |
No, but I will soon |
|
|
|
28.6% |
No, but I will eventually |
|
|
|
2.9% |
Yes on my work PC, but not my home PC |
|
|
|
17.5% |
Yes on my home PC, but not my work PC |
|
|
|
5.7% |
Yes on both my work and home PCs |
|
|
|
|
|
|
| 10 July, 2007 |
| Which graphics chipset manufacturer do you prefer? |
|
|
|
|
17.0% |
ATI |
|
|
|
72.1% |
nVidia |
|
|
|
1.1% |
Other |
|
|
|
2.9% |
Don't know |
|
|
|
6.9% |
Don't care |
|
|
|
|
|
|
|
|
|
|
|
| 22 June, 2007 |
| When you install software do you ever read the entire EULA (End User License Agreement) before you click "I agree"? |
|
|
|
|
78.8% |
Never |
|
|
|
7.3% |
Sometimes |
|
|
|
0.7% |
Mostly |
|
|
|
0.5% |
Always |
|
|
|
4.4% |
I skim read all of it |
|
|
|
7.8% |
I glance at some of it |
|
|
|
0.5% |
I don't install software |
|
| 08 June, 2007 |
| We have over 50 top-level hardware categories. Would you prefer to see fewer top-level categories with more sub-categories under each category? |
|
|
|
|
84.4% |
No, I like it how it is |
|
|
|
9.4% |
Yes, trim it a little |
|
|
|
2.7% |
Yes, cut the list in half |
|
|
|
2.0% |
Yes, drastically reduce to about 10-15 categories |
|
|
|
1.6% |
I don't care either way |
|
|
|
|
|
|
|
|
|
|
|
| 22 May, 2007 |
| We have two checkout methods - Express and Normal. Express Checkout requires you to log in to your account, while Normal Checkout does not require you to even have an account. How do you like having a choice of checkout method? |
|
|
|
|
84.5% |
I like it, and I prefer to use Express Checkout |
|
|
|
5.8% |
I like it, and I prefer to use Normal Checkout |
|
|
|
2.9% |
I like it, but have no preference |
|
|
|
2.2% |
It is confusing |
|
|
|
2.9% |
I'd prefer only one option - Express Checkout |
|
|
|
0.7% |
I'd prefer only one option - Normal Checkout |
|
|
|
1.1% |
I don't like it, but have no preference |
|
| 03 May, 2007 |
| How long do you think it is reasonable for a typical computer component or peripheral (eg mobo, video card, keyboard, printer, etc) to last before it develops a fault or dies? |
|
|
|
|
0.3% |
6 months |
|
|
|
0.9% |
1 year |
|
|
|
4.1% |
2 years |
|
|
|
9.1% |
3 years |
|
|
|
50.4% |
4-5 years |
|
|
|
26.4% |
6-8 years |
|
|
|
8.8% |
More than 8 years |
|
| 19 April, 2007 |
| What do you think of our recent implementation of Ajax on the website? (Ajax allows pages to display various changes without refreshing the entire page or having to display new pages.) |
|
|
|
|
66.5% |
Excellent |
|
|
|
6.6% |
Good |
|
|
|
19.8% |
Didn't notice anything different |
|
|
|
2.4% |
The old way was better |
|
|
|
1.9% |
The old way was much better |
|
|
|
2.8% |
I don't care either way |
|
|
|
|
|
|
| 05 April, 2007 |
| Which gadget could you LEAST do without? |
|
|
|
|
85.9% |
Computer |
|
|
|
4.8% |
Mobile phone |
|
|
|
1.9% |
PDA |
|
|
|
3.3% |
MP3 player |
|
|
|
0.0% |
Other portable media player |
|
|
|
2.6% |
TV |
|
|
|
1.5% |
VCR/DVD player |
|
| 22 March, 2007 |
| How would you rate our customer service relative to other online stores? |
|
|
|
|
67.3% |
Much better |
|
|
|
17.1% |
Better |
|
|
|
6.1% |
About the same |
|
|
|
0.8% |
Worse |
|
|
|
1.2% |
Much worse |
|
|
|
5.7% |
Haven't experienced your customer service yet |
|
|
|
1.6% |
Haven't experienced other stores' customer service yet |
|
| 06 March, 2007 |
| How smooth have you found the transition to Windows Vista? |
|
|
|
|
6.1% |
No problems at all |
|
|
|
13.9% |
Easy, but some hardware/software won't work |
|
|
|
1.6% |
Some hiccups |
|
|
|
2.6% |
Lots of problems |
|
|
|
2.6% |
Haven't upgraded yet, but will soon |
|
|
|
11.8% |
Haven't upgraded yet, but will eventually |
|
|
|
61.5% |
Wouldn't touch it with a 10 foot barge pole |
|
| 14 February, 2007 |
| How useful do you find the Compare feature? |
|
|
|
|
15.4% |
Extremely useful |
|
|
|
39.9% |
Useful |
|
|
|
3.4% |
Not useful |
|
|
|
35.6% |
I don't use it |
|
|
|
5.8% |
What is the Compare feature? |
|
|
|
|
|
|
|
|
|
|
|
| 24 January, 2007 |
| When did you last upgrade your computer CPU? |
|
|
|
|
23.3% |
Less than 6 months ago |
|
|
|
14.3% |
6-12 months ago |
|
|
|
22.2% |
12-24 months ago |
|
|
|
32.7% |
More than 24 months ago |
|
|
|
0.8% |
Don't remember, but not long ago |
|
|
|
3.3% |
Don't remember, but a long time ago |
|
|
|
3.3% |
This is my first computer |
|
| 03 January, 2007 |
| What is the main reason you shop at Ascent? |
|
|
|
|
14.0% |
Wide product range |
|
|
|
10.6% |
Competitive prices |
|
|
|
6.9% |
Good website |
|
|
|
2.1% |
Fast delivery |
|
|
|
61.7% |
Reliable and professional |
|
|
|
3.2% |
Friendly and helpful staff |
|
|
|
1.6% |
Good after-sales service |
|
| 12 December, 2006 |
| What do you think of the new look website? |
|
|
|
|
75.8% |
I like it |
|
|
|
17.2% |
I prefer the old look |
|
|
|
1.8% |
I don't like either |
|
|
|
5.3% |
I don't really care |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 04 December, 2006 |
| How soon after Windows Vista is released do you expect to change to it? |
|
|
|
|
16.9% |
I'm using it already |
|
|
|
16.2% |
< 6 months |
|
|
|
11.9% |
6 - 12 months |
|
|
|
19.4% |
12 - 24 months |
|
|
|
13.3% |
> 24 months |
|
|
|
22.3% |
I don't run Windows |
|
|
|
|
|
|
| 23 November, 2006 |
| Couriers in NZ are notoriously inconsistent (any given company will have both excellent and useless contractors, depending on the area). What has been the overall performance of couriers delivering items you have ordered from online stores? |
|
|
|
|
15.7% |
Excellent |
|
|
|
41.8% |
Good |
|
|
|
34.9% |
Some good, some bad |
|
|
|
5.4% |
Generally not great |
|
|
|
2.3% |
Completely useless |
|
|
|
|
|
|
|
|
|
|
|
| 03 November, 2006 |
| Do you normally use the List view or the Gallery view to browse product categories? |
|
|
|
|
77.6% |
Always use the List view |
|
|
|
9.5% |
Usually use the List view |
|
|
|
8.8% |
About 50:50 |
|
|
|
2.0% |
Usually use the Gallery view |
|
|
|
2.0% |
Always use the Gallery view |
|
|
|
|
|
|
|
|
|
|
|
| 17 October, 2006 |
| Do you have Adobe (formerly Macromedia) Flash Player, or a compatible player, installed on this PC? |
|
|
|
|
82.6% |
Yes |
|
|
|
16.4% |
No |
|
|
|
0.9% |
Don't know |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 29 September, 2006 |
| How often do you watch downloaded TV shows before they are officially transmitted in New Zealand? |
|
|
|
|
48.5% |
All the time |
|
|
|
6.3% |
Often |
|
|
|
7.7% |
Now and again |
|
|
|
4.9% |
Hardly ever |
|
|
|
25.2% |
Never (not interested) |
|
|
|
7.5% |
Never (didn't know you could) |
|
|
|
|
|
|
| 13 September, 2006 |
| What is the speed of your internet connection? |
|
|
|
|
12.1% |
Dial-up |
|
|
|
14.6% |
Broadband < 2 Mbps |
|
|
|
62.5% |
Broadband 2-5 Mbps |
|
|
|
6.3% |
Broadband 5-10 Mbps |
|
|
|
2.9% |
Broadband > 10 Mbps |
|
|
|
1.0% |
Don't know, but it's slow |
|
|
|
0.6% |
Don't know, but it's fast |
|
| 25 August, 2006 |
| Which of the following aspects of the website would you most like to see improved (or more of)? |
|
|
|
|
0.3% |
Website appearance |
|
|
|
1.4% |
Website features |
|
|
|
6.1% |
Product range |
|
|
|
15.0% |
Product specifications |
|
|
|
46.8% |
Product images |
|
|
|
29.4% |
Links to reviews |
|
|
|
1.0% |
Links between related products |
|
| 17 August, 2006 |
| What do you usually use the Ascent website for? |
|
|
|
|
85.2% |
To decide and to buy |
|
|
|
4.9% |
To decide, but I buy elsewhere |
|
|
|
8.6% |
To buy, after deciding elsewhere |
|
|
|
1.2% |
To neither decide nor buy |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 01 August, 2006 |
| How useful would it be to be able to save your product filter criteria? |
|
|
|
|
11.4% |
Very useful |
|
|
|
18.3% |
Useful |
|
|
|
21.8% |
Marginally useful |
|
|
|
39.7% |
Don't care |
|
|
|
3.5% |
Don't use the Product Filter |
|
|
|
5.2% |
What's the Product Filter? |
|
|
|
|
|
|
| 18 July, 2006 |
| What horizontal resolution do you use for your operating system (choose the closest if not an exact match)? |
|
|
|
|
0.2% |
< 800 |
|
|
|
0.4% |
800 |
|
|
|
23.8% |
1024 |
|
|
|
4.0% |
1152 |
|
|
|
47.6% |
1280 |
|
|
|
10.1% |
1600 |
|
|
|
13.7% |
> 1600 |
|
| 14 July, 2006 |
| How often do you use the site search facility? |
|
|
|
|
11.4% |
All of the time |
|
|
|
10.1% |
Most of the time |
|
|
|
40.9% |
Some of the time |
|
|
|
30.2% |
Hardly ever |
|
|
|
6.7% |
Never |
|
|
|
0.7% |
Where is it? |
|
|
|
|
|
|
| 06 July, 2006 |
| How useful would it be to have a feature that would allow you to easily compare - and print out if desired - multiple products side by side? |
|
|
|
|
62.0% |
Extremely useful |
|
|
|
20.7% |
Useful |
|
|
|
6.5% |
A little useful |
|
|
|
6.5% |
Don't need it |
|
|
|
4.3% |
Don't care |
|
|
|
|
|
|
|
|
|
|
|
| 30 June, 2006 |
| How often do you use the Product Filter? |
|
|
|
|
25.6% |
All of the time |
|
|
|
21.6% |
Most of the time |
|
|
|
40.8% |
Some of the time |
|
|
|
6.4% |
Hardly ever |
|
|
|
2.4% |
Never |
|
|
|
3.2% |
What's the Product Filter? |
|
|
|
|
|
|
| 14 June, 2006 |
| Some people complained that the BUY link we used was hard to find, so we have now changed this to a graphic, but we are now getting complaints from those who prefer the original simple link better. Which do you prefer? |
|
|
|
|
15.1% |
The simple BUY link |
|
|
|
52.6% |
The new Add to Cart graphic |
|
|
|
1.3% |
Neither |
|
|
|
31.0% |
Don't care |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 29 May, 2006 |
| On average, how many on-line stores do you visit before placing an order for a specific item? |
|
|
|
|
14.3% |
1 |
|
|
|
17.8% |
2 |
|
|
|
47.7% |
3 |
|
|
|
8.4% |
4 |
|
|
|
3.5% |
5 |
|
|
|
0.7% |
6 |
|
|
|
7.7% |
7 or more |
|
| 08 May, 2006 |
| Assuming the total amount spent on discounts was unchanged, which of the following would you would prefer. |
|
|
|
|
9.1% |
A discount for paying by direct credit (the status quo) |
|
|
|
87.0% |
A discount for repeat customers (eg after 3 or so orders) |
|
|
|
3.2% |
No discount - lower all prices marginally instead |
|
|
|
0.7% |
I don't care (not price sensitive) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 18 April, 2006 |
| Which of the following areas would you most like to see improved? |
|
|
|
|
2.9% |
Website appearance |
|
|
|
5.8% |
Website features |
|
|
|
56.2% |
Website content |
|
|
|
16.8% |
Response times |
|
|
|
6.6% |
Pre-sales support |
|
|
|
2.2% |
Post-sales support |
|
|
|
9.5% |
Returns policies |
|
| 31 March, 2006 |
| What impact will the drop in the value of the NZ dollar have on your purchases of computer equipment? |
|
|
|
|
31.0% |
None |
|
|
|
3.8% |
I'll postpose my purchases and hope the dollar rises again |
|
|
|
54.4% |
I'll probably buy less |
|
|
|
3.8% |
I'll buy more now before it drops further |
|
|
|
7.1% |
Not sure |
|
|
|
|
|
|
|
|
|
|
|
| 08 March, 2006 |
| How useful have you found the Product Filter on the Product Listing pages? |
|
|
|
|
85.3% |
Very useful |
|
|
|
8.4% |
Useful |
|
|
|
1.2% |
Not useful |
|
|
|
0.4% |
Couldn't understand it |
|
|
|
2.4% |
Haven't had the need to use it |
|
|
|
2.4% |
What's the Product Filter? |
|
|
|
|
|
|
| 22 February, 2006 |
| Which of the following new website features would you most like to see implemented? |
|
|
|
|
36.1% |
The ability to cancel items that have not yet shipped |
|
|
|
10.6% |
An RSS feed for What's New items, Specials, Clearance items |
|
|
|
28.2% |
Quantity pricing (eg lower unit price if buy more than 1) |
|
|
|
1.2% |
The ability to purchase Ascent gift vouchers |
|
|
|
4.7% |
Be able to save searches and receive an email when items match your criteria |
|
|
|
2.4% |
A more modern graphic look for the site |
|
|
|
16.9% |
The addition of sub-categories |
|
| 08 February, 2006 |
| How do you rate the responsiveness of the Ascent website? |
|
|
|
|
77.1% |
Very good |
|
|
|
21.1% |
Usually acceptable |
|
|
|
0.9% |
Often slow (broadband users only) |
|
|
|
0.0% |
Often slow (dialup users only) |
|
|
|
0.6% |
Usually slow (broadband users only) |
|
|
|
0.3% |
Usually slow (dialup users only) |
|
|
|
|
|
|
| 23 January, 2006 |
| Is either your main work or non-work computer overclocked? |
|
|
|
|
21.6% |
Yes, I did it myself |
|
|
|
0.2% |
Yes, someone else helped me |
|
|
|
28.3% |
No, I don't like overclocking |
|
|
|
4.0% |
No, I don't know how |
|
|
|
41.1% |
No, I can't be bothered |
|
|
|
4.9% |
What's overclocking? |
|
|
|
|
|
|
| 09 January, 2006 |
| Windows Vista is due to be released near the end of this year. How keen are you to move to Vista? |
|
|
|
|
4.1% |
Already running a beta |
|
|
|
14.5% |
Very keen |
|
|
|
26.4% |
Interested |
|
|
|
6.1% |
Couldn't care less either way |
|
|
|
34.5% |
Will stick with my current Windows |
|
|
|
14.5% |
I don't run Windows and don't intend to change |
|
|
|
|
|
|
| 22 December, 2005 |
| Do you play digital videos (eg AVI, DivX, etc) through a TV separate to your PC? |
|
|
|
|
5.0% |
Yes, via a PC running Windows XP Media Centre |
|
|
|
31.3% |
Yes, via a PC running regular Windows XP |
|
|
|
9.0% |
Yes, via a PC running other software |
|
|
|
8.7% |
Yes, via a networked media player |
|
|
|
6.2% |
Yes, via a stand-alone media player |
|
|
|
16.4% |
No, but I plan to |
|
|
|
23.5% |
No, and I have no plans to |
|
| 06 December, 2005 |
| How interested would you be in being able to purchase Ascent gift certificates online that could be used by a recipient to purchase goods from the Ascent website? |
|
|
|
|
9.0% |
Very interested |
|
|
|
23.4% |
Interested |
|
|
|
20.7% |
Marginally interested |
|
|
|
46.8% |
Not interested at all |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 17 November, 2005 |
| How interested would you be in us also listing mobile phones on open and 24 month contracts if that meant you could get the phone much cheaper (free in the case of most of our phones, including Blackberrys, on a 24 month plan)? |
|
|
|
|
12.1% |
Very interested |
|
|
|
42.8% |
Interested |
|
|
|
2.6% |
Neutral |
|
|
|
5.5% |
It depends on which telco you plan to use |
|
|
|
5.1% |
Not interested - I'm happy with my current phone/plan |
|
|
|
26.1% |
Not interested - I prefer prepay |
|
|
|
5.7% |
Not interested - Other |
|
| 04 November, 2005 |
| What would you most like to see in an Ascent RSS feed? |
|
|
|
|
50.0% |
Specials |
|
|
|
8.8% |
Clearance items |
|
|
|
4.6% |
News |
|
|
|
9.6% |
I don't want an RSS feed |
|
|
|
27.1% |
What's an RSS feed? |
|
|
|
|
|
|
|
|
|
|
|
| 21 October, 2005 |
| What would you like to see more of in the weekly Email Specials newsletter? |
|
|
|
|
26.0% |
Product news (new releases, etc) |
|
|
|
24.5% |
Popular products coupon specials |
|
|
|
10.9% |
New products coupon specials |
|
|
|
15.6% |
Bundled specials (get x cheaper when you buy y) |
|
|
|
1.6% |
Spotlight on the product of the week |
|
|
|
7.3% |
What is the Email Specials newsletter? |
|
|
|
14.1% |
I'm not interested in the Email Specials newsletter |
|
| 07 October, 2005 |
| Would you like to see an online lease option added to the payment methods? |
|
|
|
|
2.0% |
No, because it is too much hassle |
|
|
|
56.2% |
No, because I like to pay things off in one go |
|
|
|
18.6% |
I may not use it but it would be good to have the choice |
|
|
|
17.8% |
Maybe, for big purchases such as a new PC |
|
|
|
5.4% |
Yes, I'd be very interested |
|
|
|
|
|
|
|
|
|
|
|
| 23 September, 2005 |
| How do you make a final decision on which product to buy? |
|
|
|
|
71.4% |
From magazines and online product reviews |
|
|
|
2.7% |
Advice from friends |
|
|
|
5.7% |
Hands on experience with the product (eg at work, friends) |
|
|
|
2.7% |
Advice from Ascent |
|
|
|
1.8% |
Use the Product Filter to find the cheapest product that meets my requirements |
|
|
|
13.0% |
Use the Product Filter to find the best product that meets my criteria |
|
|
|
2.7% |
Other |
|
| 11 September, 2005 |
| What type of graphics card do you use on your main PC? |
|
|
|
|
7.4% |
On-board video |
|
|
|
1.3% |
PCI |
|
|
|
13.7% |
AGP 2x or 4x |
|
|
|
54.1% |
AGP 8x |
|
|
|
19.8% |
PCIe-16 (single card) |
|
|
|
3.0% |
PCIe-16 (dual cards) |
|
|
|
0.7% |
Don't know |
|
| 26 August, 2005 |
| How much total hard disk capacity do you have on your main PC? |
|
|
|
|
6.5% |
0-40 GB |
|
|
|
10.0% |
40-80 GB |
|
|
|
8.9% |
80-120 GB |
|
|
|
28.9% |
120-250 GB |
|
|
|
27.6% |
250-500 GB |
|
|
|
11.2% |
500-1000 GB |
|
|
|
7.0% |
> 1000 GB |
|
| 24 August, 2005 |
| What is the primary use of your main home PC? |
|
|
|
|
19.9% |
Games & simulations |
|
|
|
0.4% |
Internet & mail |
|
|
|
11.5% |
Music & video |
|
|
|
33.6% |
Photo & image processing |
|
|
|
21.2% |
Work |
|
|
|
11.1% |
Study & reference |
|
|
|
2.2% |
Other |
|
| 10 August, 2005 |
| Which email program do you use primarily? |
|
|
|
|
10.9% |
Microsoft Outlook Express |
|
|
|
31.8% |
Microsoft Outlook |
|
|
|
2.0% |
Eudora |
|
|
|
1.7% |
Pegasus |
|
|
|
16.7% |
Thunderbird |
|
|
|
21.3% |
Other email client |
|
|
|
15.7% |
Web-based email |
|
| 28 July, 2005 |
| Which of the following would you like to see on the home page in place of the What's New listings? |
|
|
|
|
23.3% |
Keep it as it is |
|
|
|
63.9% |
As is, but add pictures |
|
|
|
4.2% |
Most popular items in the last 2 weeks |
|
|
|
4.2% |
Most popular items in the last 4 weeks |
|
|
|
2.1% |
Most popular NEW items in the last 2 weeks |
|
|
|
1.2% |
Most popular NEW items in the last 4 weeks |
|
|
|
1.2% |
Don't care |
|
| 14 July, 2005 |
| Do you burn DVD dual layer disks? |
|
|
|
|
29.6% |
No, I don't have a dual layer burner |
|
|
|
57.1% |
No, the media is too expensive |
|
|
|
2.2% |
No, other |
|
|
|
3.4% |
Yes, to backup files |
|
|
|
3.6% |
Yes, to pirate DVDs |
|
|
|
4.0% |
Yes, other |
|
|
|
|
|
|
| 30 June, 2005 |
| Do you have a home computer network? |
|
|
|
|
2.3% |
No, and probably never will |
|
|
|
7.7% |
No, but thinking about it |
|
|
|
49.7% |
Yes, wired and wireless |
|
|
|
33.7% |
Yes, wired only |
|
|
|
6.7% |
Yes, wireless only |
|
|
|
|
|
|
|
|
|
|
|
| 14 June, 2005 |
| What do you think of the new Product Filter facility to filter and sort product listings? |
|
|
|
|
85.0% |
Very useful |
|
|
|
2.6% |
So-so |
|
|
|
2.9% |
Don't like it |
|
|
|
4.9% |
Haven't had the need to use it |
|
|
|
4.6% |
Don't know what you're talking about |
|
|
|
|
|
|
|
|
|
|
|
| 31 May, 2005 |
| What would you like the default invoice format to be (currently it is plain text)? |
|
|
|
|
33.3% |
Plain text |
|
|
|
57.1% |
PDF via email |
|
|
|
4.6% |
Physical copy via post |
|
|
|
5.1% |
I don't care |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 17 May, 2005 |
| What is the speed of your internet connection? |
|
|
|
|
19.1% |
Dial-up (56 kbp or less) |
|
|
|
29.9% |
Slow broadband (128-256 kbps) |
|
|
|
7.8% |
Fast broadband (1 Mbps) |
|
|
|
35.1% |
High speed broadband (2 Mbps) |
|
|
|
7.0% |
Fastest broadband (> 2 Mbps) |
|
|
|
0.8% |
Don't know, but it's slow |
|
|
|
0.3% |
Don't know, but it's fast |
|
| 03 May, 2005 |
| What is the most important factor to you when choosing between online computer stores? |
|
|
|
|
52.6% |
Price |
|
|
|
5.8% |
Product range |
|
|
|
2.4% |
Website appearance |
|
|
|
1.0% |
Website features |
|
|
|
18.3% |
Speedy processing and delivery |
|
|
|
1.6% |
Pre-sales support |
|
|
|
18.3% |
Post-sales support |
|
| 15 April, 2005 |
| Which of the following best describes your opinion of post-purchase mail-in rebates and cash back offers? |
|
|
|
|
2.8% |
They're a good idea |
|
|
|
62.1% |
They're inconvenient, but better than nothing |
|
|
|
19.1% |
I wouldn't bother sending them in |
|
|
|
9.6% |
I've been burnt by them in the past |
|
|
|
6.4% |
Haven't thought about it |
|
|
|
|
|
|
|
|
|
|
|
| 04 April, 2005 |
| We have changed the FAQ page so that it is, we believe, quicker and easier to use. Which do you prefer - the new version or the old version? |
|
|
|
|
66.4% |
New version |
|
|
|
6.9% |
Old version |
|
|
|
1.5% |
Either |
|
|
|
0.8% |
Neither |
|
|
|
24.4% |
Don't care |
|
|
|
|
|
|
|
|
|
|
|
| 16 March, 2005 |
| What is the most important feature to you when choosing a portable mp3 player? |
|
|
|
|
14.0% |
Price |
|
|
|
37.6% |
Capacity |
|
|
|
4.2% |
Ease of use |
|
|
|
23.0% |
Sound quality |
|
|
|
9.9% |
Battery life |
|
|
|
8.1% |
Style |
|
|
|
3.3% |
Extra features (eg photo storage, etc) |
|
| 28 January, 2005 |
| If the direct credit discount were raised from 1.5% to 2% what is your most likely reaction? |
|
|
|
|
36.9% |
I would switch to paying by direct credit |
|
|
|
19.2% |
I already pay by direct credit, but I would probably buy more |
|
|
|
10.8% |
I already pay by direct credit, and it probably wouldn't affect my purchasing decision |
|
|
|
33.1% |
I don't pay by direct credit and don't intend to |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 10 January, 2005 |
| Which DVD format do you burn most of the time? |
|
|
|
|
31.8% |
+R because it is technically superior or more compatible |
|
|
|
2.4% |
+R because it is cheaper |
|
|
|
2.9% |
+R because it is all my writer supports |
|
|
|
25.8% |
-R because it is technically superior or more compatible |
|
|
|
5.8% |
-R because it is cheaper |
|
|
|
4.7% |
-R because it is all my writer supports |
|
|
|
26.7% |
Neither (I don't have a DVD writer or I use DVD-RAM) |
|
| 02 December, 2004 |
| How useful have you found the Advanced Filter on the Product Listing pages? |
|
|
|
|
57.0% |
Very useful |
|
|
|
11.7% |
Not very useful |
|
|
|
1.3% |
Couldn't understand it |
|
|
|
15.2% |
Haven't had the need to use it |
|
|
|
14.8% |
What's the Advanced Filter? |
|
|
|
|
|
|
|
|
|
|
|
| 19 November, 2004 |
| Our product names are made up of the product's key attributes. This makes some names (eg motherboards) quite long, taking up to 4 lines on the Product Listing screen. Would you like to see some of the names shortened by dropping some of the attributes? |
|
|
|
|
92.4% |
Keep the status quo |
|
|
|
3.6% |
Shorten the longest names to fit on 1 line max |
|
|
|
4.0% |
Shorten the longest names to fit on 2 lines max |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 27 October, 2004 |
| What would you most like to see improved on the product details page? |
|
|
|
|
20.9% |
More product information |
|
|
|
53.6% |
Less marketing fluff and more core product specs |
|
|
|
20.6% |
More reviews |
|
|
|
1.6% |
More links to related products |
|
|
|
1.9% |
More consistency between product pages |
|
|
|
1.2% |
The layout and design |
|
|
|
0.3% |
Other |
|
| 05 October, 2004 |
| Which part of our site would you most like to see improved? |
|
|
|
|
3.1% |
Home page |
|
|
|
3.4% |
Category list (left column) |
|
|
|
3.1% |
Product listing pages |
|
|
|
63.4% |
Product detail pages |
|
|
|
1.0% |
Tabs along the top |
|
|
|
0.3% |
Modify account details page |
|
|
|
25.8% |
Order status and history page |
|
| 30 August, 2004 |
| We could increase the number of products listed on our website. Which of the following alternatives appeals the most to you? |
|
|
|
|
22.5% |
Maintain the status quo (about 35 products a day) |
|
|
|
1.5% |
Add fewer links to manufacturer specs, reviews, etc |
|
|
|
1.3% |
Maintain links, but simplify the naming convention |
|
|
|
0.5% |
Reduce links and simplify the naming convention |
|
|
|
0.7% |
Don’t bother standardising the product names |
|
|
|
8.6% |
Add a “…More” category to list approx 10,000 additional in-stock items by brand |
|
|
|
64.9% |
Add a “…More” category to list approx 50,000 additional items (in or out of stock) by brand |
|
| 19 August, 2004 |
| How interested are you in getting a large LCD or plasma TV? |
|
|
|
|
4.4% |
Already have one |
|
|
|
2.6% |
Very interested, but waiting for the price to drop a bit |
|
|
|
71.1% |
Very interested, but waiting for the price to drop a lot |
|
|
|
7.4% |
Very interested, but waiting for the technology to improve |
|
|
|
2.4% |
Mildly interested |
|
|
|
12.0% |
Not interested |
|
|
|
|
|
|
| 20 July, 2004 |
| Which of the following would you prefer us to implement? |
|
|
|
|
27.3% |
A small discount (say 1%) for return customers |
|
|
|
70.1% |
A 10 day "no questions asked" right of return policy, with relaxed criteria for replacements during warranty period |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 23 June, 2004 |
| What is the main reason you shop at Ascent? |
|
|
|
|
16.0% |
Price |
|
|
|
34.8% |
Product range |
|
|
|
41.1% |
Service |
|
|
|
1.2% |
Stock available |
|
|
|
1.0% |
Company policy |
|
|
|
1.7% |
Can pick up from Ascent's office |
|
|
|
4.3% |
Other |
|
| 04 June, 2004 |
| Which OS do you primarily use on your PC? |
|
|
|
|
30.1% |
Linux |
|
|
|
43.1% |
Windows XP Pro |
|
|
|
11.9% |
Windows XP Home |
|
|
|
3.2% |
Windows 9x/Me |
|
|
|
1.0% |
Windows NT |
|
|
|
7.3% |
Mac OS |
|
|
|
3.4% |
Other |
|
| 28 May, 2004 |
| What do you think of the revamped specials newsletter? |
|
|
|
|
32.5% |
Much better |
|
|
|
14.9% |
Better |
|
|
|
10.5% |
I prefer the plain text version |
|
|
|
7.9% |
I don't care either way |
|
|
|
34.2% |
I don't subscribe to the newsletter |
|
|
|
|
|
|
|
|
|
|
|
| 29 April, 2004 |
| What sort of items would you most like to see more of in our News section? |
|
|
|
|
45.9% |
New product lines |
|
|
|
1.4% |
New brands and agencies |
|
|
|
16.1% |
Patch and firmware releases, product recall notices |
|
|
|
3.8% |
Industry trends |
|
|
|
13.0% |
Upcoming price and stock rumours |
|
|
|
19.2% |
Special specials |
|
|
|
0.7% |
Other (email your suggestions) |
|
| 30 March, 2004 |
| When you check out we give you the option of being added to our Specials email list. This is currently opt-out rather than opt-in. How do you feel about the approach we have taken? |
|
|
|
|
8.0% |
Strongly approve |
|
|
|
4.6% |
Moderately approve |
|
|
|
41.1% |
Don't care one way or the other |
|
|
|
26.6% |
Moderately disapprove |
|
|
|
19.8% |
Strongly disapprove |
|
|
|
|
|
|
|
|
|
|
|
| 05 March, 2004 |
| Some products that are popular due to low price or unique features have failure rates that are much higher than the average. Should we still list these products? |
|
|
|
|
14.0% |
Definitely not |
|
|
|
1.9% |
Not sure, but probably not |
|
|
|
0.8% |
Not sure, but probably |
|
|
|
82.2% |
Yes, but add a caution to the spec |
|
|
|
1.0% |
Definitely yes |
|
|
|
|
|
|
|
|
|
|
|
| 24 February, 2004 |
| We can offer an additional 2 years warranty on products for approximately 10-15% of the purchase price (the exact rate depends on the price of the item). Is this something that would interest you? |
|
|
|
|
15.0% |
Definitely |
|
|
|
21.5% |
Probably |
|
|
|
43.0% |
Probably not |
|
|
|
20.5% |
Defintely not |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 13 February, 2004 |
| How often do you use the 'By brand' listing in the left column? |
|
|
|
|
14.8% |
Always |
|
|
|
6.3% |
Often |
|
|
|
25.6% |
Every now and then |
|
|
|
53.3% |
Never |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 21 January, 2004 |
| Do you currently use a Wi-Fi connected PC? |
|
|
|
|
2.2% |
Yes, at work only |
|
|
|
23.1% |
Yes, at home only |
|
|
|
10.7% |
Yes, at home and at work |
|
|
|
16.9% |
No, but I plan to |
|
|
|
36.4% |
No, and I have no need to |
|
|
|
10.7% |
What's Wi-Fi? |
|
|
|
|
|
|
| 31 December, 2003 |
| How would you rate your computer literacy? |
|
|
|
|
29.3% |
5 - Could teach Steve Jobs a thing or two |
|
|
|
60.5% |
4 - Know enough to resolve most problems |
|
|
|
4.4% |
3 - Average |
|
|
|
2.0% |
2 - Know enough to get into but not out of trouble |
|
|
|
1.0% |
1 - Can use a computer but don't understand them |
|
|
|
2.9% |
0 - Haven't a clue |
|
|
|
|
|
|
| 11 December, 2003 |
| How would you prefer we implement a customer loyalty scheme? |
|
|
|
|
19.8% |
Don't. Reduce all prices a little across the board for everyone |
|
|
|
3.4% |
Give transferable vouchers after every $x worth of purchases |
|
|
|
76.8% |
Give x% discount permanently after reaching $y of purchases |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 02 December, 2003 |
| What is your preference for a computer screen? |
|
|
|
|
27.4% |
I use a CRT and prefer a CRT |
|
|
|
6.0% |
I prefer a CRT but use a TFT |
|
|
|
21.0% |
I prefer a TFT and use a TFT |
|
|
|
45.6% |
I prefer a TFT but use a CRT |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 12 November, 2003 |
| In which of the following categories do you feel Ascent is LEAST competitive? |
|
|
|
|
2.9% |
Memory |
|
|
|
2.1% |
Hard drives |
|
|
|
1.1% |
Motherboards |
|
|
|
3.7% |
Cases |
|
|
|
2.4% |
CPUs |
|
|
|
40.5% |
Video cards |
|
|
|
47.4% |
CD/DVD Writers |
|
| 31 October, 2003 |
| Have you used the Advanced Filter yet? |
|
|
|
|
32.5% |
Yes - and it was helpful |
|
|
|
5.4% |
Yes - but it wasn't helpful |
|
|
|
0.6% |
Tried - but didn't understand it |
|
|
|
9.6% |
No need so far |
|
|
|
51.8% |
No - what's the Advanced Filter? |
|
|
|
|
|
|
|
|
|
|
|
| 20 October, 2003 |
| Currently we display all new listings for the last 10 days, grouped by day. Given the size of this list, which of the following options would you prefer? |
|
|
|
|
11.9% |
Keep the status quo |
|
|
|
2.5% |
Only show products added in the last 5 days |
|
|
|
65.3% |
Display for 10 days, but group by category |
|
|
|
6.8% |
Display for 5 days, but group by category |
|
|
|
13.6% |
Don't care |
|
|
|
|
|
|
|
|
|
|
|
| 07 October, 2003 |
| Where do you source most of your software from? |
|
|
|
|
22.6% |
Legitimate copies from NZ shops (not online) |
|
|
|
19.6% |
Legitimate copies from NZ online stores |
|
|
|
8.9% |
Legitimate copies from overseas online stores |
|
|
|
6.0% |
Other sources of legitimate copies |
|
|
|
3.0% |
Borrowed from friends or work |
|
|
|
32.3% |
Pirated / Warez |
|
|
|
7.7% |
I don't buy software |
|
| 19 September, 2003 |
| How would you prefer to receive your Ascent invoices? |
|
|
|
|
37.7% |
Plain text via email |
|
|
|
42.6% |
PDF via email |
|
|
|
5.8% |
HTML via email |
|
|
|
1.0% |
Rich text via email |
|
|
|
0.3% |
Word doc via email |
|
|
|
11.6% |
Hard copy via post |
|
|
|
1.0% |
Don't care |
|
| 11 September, 2003 |
| How would you like the shopping cart to count items? |
|
|
|
|
86.4% |
As it does now (every item counts as 1, so 2 of the same thing equals 2 items) |
|
|
|
5.3% |
Each unique item counts as 1 (so 2 of the same thing equals 1 item, not 2) |
|
|
|
8.3% |
Don't care |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 26 August, 2003 |
| Which of the following new features appeals to you the most? |
|
|
|
|
52.1% |
Faster load time |
|
|
|
4.8% |
Ability to customise the display |
|
|
|
7.9% |
The Advanced Filter |
|
|
|
8.2% |
More specials & listing of clearance items |
|
|
|
5.2% |
Price movements added to product listings |
|
|
|
5.8% |
Listing of most popular products |
|
|
|
16.1% |
More modern look |
|
| 04 August, 2003 |
| What resolution do you use for your operating system? |
|
|
|
|
3.8% |
800 x 600 |
|
|
|
1.0% |
Other < 1024 x 768 |
|
|
|
45.2% |
1024 x 768 |
|
|
|
10.7% |
1152 x 864 |
|
|
|
29.6% |
1280 x 1024 |
|
|
|
6.5% |
1600 x 1200 |
|
|
|
3.2% |
> 1600 x 1200 |
|
| 17 June, 2003 |
| Which browser do you use most of the time? |
|
|
|
|
38.2% |
Internet Explorer 6.x |
|
|
|
1.7% |
Earlier version of IE |
|
|
|
4.9% |
Netscape Navigator |
|
|
|
5.3% |
Opera |
|
|
|
46.5% |
Mozilla |
|
|
|
3.4% |
Other |
|
|
|
|
|
|
| 16 May, 2003 |
| What is the most you would consider paying extra annually for an on-site service contract for an ordinary PC (not server or notebook)? |
|
|
|
|
83.8% |
I wouldn't bother |
|
|
|
6.6% |
less than $50 |
|
|
|
6.6% |
$50 - $100 |
|
|
|
1.5% |
$101 - $150 |
|
|
|
0.3% |
$151 - $200 |
|
|
|
0.6% |
$201 - $250 |
|
|
|
0.6% |
more than $250 |
|
| 28 April, 2003 |
| Has the talk of possible power blackouts this winter caused you to reconsider the protection you have in place for your computer? |
|
|
|
|
18.9% |
No, already have a UPS |
|
|
|
65.3% |
No, I'll take my chances |
|
|
|
15.3% |
Yes, might get a UPS |
|
|
|
0.5% |
Yes, definitely getting a UPS |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 04 April, 2003 |
| What is your main reason for subscribing to the weekly Email Specials mailing list? |
|
|
|
|
51.2% |
For the specials |
|
|
|
25.3% |
To find out what's new on the site |
|
|
|
23.5% |
Don't subscribe |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 05 March, 2003 |
| Which of the following case brands would you most like to see added to our range? |
|
|
|
|
12.0% |
Foxconn (Hyena) |
|
|
|
11.7% |
Auriga |
|
|
|
1.3% |
Atlas |
|
|
|
1.7% |
Saturn |
|
|
|
8.3% |
Olympic |
|
|
|
65.0% |
None - current range is fine |
|
|
|
|
|
|
| 04 February, 2003 |
| Which of the following hardware categories would you most like to see more of? |
|
|
|
|
30.5% |
Motherboards |
|
|
|
21.4% |
Cases |
|
|
|
22.4% |
Video cards |
|
|
|
10.0% |
Monitors |
|
|
|
5.7% |
Media / consumables |
|
|
|
4.8% |
Keyboards / mice / joysticks |
|
|
|
5.2% |
ADSL / routers / firewalls |
|
| 21 January, 2003 |
| It is our policy to stop listing products that have excessive failure rates or that are poorly supported by their local importers, even if the product is a well known brand (eg Abit motherboards). Would you prefer that we |
|
|
|
|
87.6% |
Continue the current policy |
|
|
|
12.4% |
List everything and leave it up to you to decide |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 24 December, 2002 |
| If we could source any of the following, what would you most like to see added to our range? |
|
|
|
|
19.9% |
TVs |
|
|
|
0.4% |
VCRs |
|
|
|
11.5% |
DVD players |
|
|
|
33.6% |
Home audio |
|
|
|
21.2% |
Car audio |
|
|
|
11.1% |
Phones |
|
|
|
2.2% |
Fax machines |
|
| 28 November, 2002 |
| Which of the following would you most like Santa to bring you for Christmas? |
|
|
|
|
26.4% |
Bigger hard disk and/or more memory |
|
|
|
14.2% |
Speedier video card |
|
|
|
31.0% |
High-speed internet connection |
|
|
|
10.4% |
Digital camera |
|
|
|
10.7% |
DVD Writer |
|
|
|
4.3% |
MP3 player |
|
|
|
2.9% |
New printer |
|
| 18 November, 2002 |
| What resolution do you use for Windows? |
|
|
|
|
0.0% |
640 x 480 |
|
|
|
0.0% |
800 x 600 |
|
|
|
53.1% |
1024 x 768 |
|
|
|
12.3% |
1152 x 864 |
|
|
|
26.8% |
1280 x 1024 |
|
|
|
5.6% |
1600 x 1200 |
|
|
|
2.2% |
> 1600 x 1200 |
|
| 05 November, 2002 |
| Other than price and secure order processing, what is the most important factor to you when choosing between online computer stores? |
|
|
|
|
42.3% |
Product range |
|
|
|
0.8% |
Order tracking |
|
|
|
13.8% |
On-time delivery |
|
|
|
5.7% |
Customer support (the human element) |
|
|
|
32.5% |
Speed of response |
|
|
|
3.3% |
Website features and performance |
|
|
|
1.6% |
Physical store (eg for pickups, returns) |
|
| 29 October, 2002 |
| What is the most important factor to you when choosing between online computer stores? |
|
|
|
|
74.5% |
Price |
|
|
|
4.7% |
Product range |
|
|
|
0.9% |
Delivery |
|
|
|
15.1% |
Support (the human element) |
|
|
|
3.8% |
Speed of response |
|
|
|
0.0% |
Website features |
|
|
|
0.9% |
Physical store (eg for pickups, returns) |
|
| 16 October, 2002 |
| Typically, how many online NZ computer stores do you check out before making a purchase? |
|
|
|
|
3.2% |
None |
|
|
|
7.8% |
One |
|
|
|
16.9% |
Two |
|
|
|
34.4% |
Three |
|
|
|
5.2% |
Four |
|
|
|
1.3% |
Five |
|
|
|
31.2% |
Six or more |
|
| 10 October, 2002 |
| When you add something to your shopping cart you are no longer taken to the checkout page when each item is added. Instead, you now just click on Your Shopping Cart when you are done. Do you prefer this aproach? |
|
|
|
|
83.9% |
Yes |
|
|
|
5.4% |
No |
|
|
|
10.7% |
Don't care |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 25 September, 2002 |
| The more products on a page the longer it takes to load (eg Motherboards has in excess of 120 products). Would you prefer that we split long pages into several shorter pages? |
|
|
|
|
91.7% |
No, keep it as is |
|
|
|
1.3% |
Yes, no more than 25 per page |
|
|
|
3.5% |
Yes, no more than 50 per page |
|
|
|
0.9% |
Yes, no more than 75 per page |
|
|
|
2.6% |
Don't care |
|
|
|
|
|
|
|
|
|
|
|
| 06 September, 2002 |
| Which of the following would you like to see more of? |
|
|
|
|
17.2% |
Product images |
|
|
|
31.2% |
Product specs (not links) |
|
|
|
1.8% |
Links to manufacturers' specs |
|
|
|
38.0% |
Reviews |
|
|
|
3.2% |
Links to drivers |
|
|
|
1.8% |
Links to manufacturers' support pages |
|
|
|
6.8% |
None of the above - add more products! |
|
| 25 July, 2002 |
| In which of the following categories do you feel Ascent is least competitive? |
|
|
|
|
7.4% |
Hard drives |
|
|
|
19.5% |
Memory |
|
|
|
1.7% |
Motherboards |
|
|
|
5.6% |
CPUs |
|
|
|
2.6% |
Cases |
|
|
|
59.7% |
Video cards |
|
|
|
3.5% |
Input devices |
|
| 11 July, 2002 |
| What is the most important factor in choosing a case? |
|
|
|
|
4.4% |
Haven't given it much thought |
|
|
|
32.4% |
Stylish & modern, colour |
|
|
|
33.8% |
Construction quality |
|
|
|
7.3% |
Ports (eg USB, sound) in front |
|
|
|
0.7% |
Name brand |
|
|
|
7.6% |
Number of bays |
|
|
|
13.8% |
Cooling features |
|
| 18 June, 2002 |
| How do you prefer to spend your leisure time? |
|
|
|
|
3.8% |
Using the Internet |
|
|
|
1.0% |
Non-Internet computer use |
|
|
|
45.2% |
TV |
|
|
|
10.7% |
DVD / video |
|
|
|
29.6% |
Computer & TV simulateously) |
|
|
|
6.5% |
Game console |
|
|
|
3.2% |
Other (sport, reading, hobby, etc) |
|
| 10 June, 2002 |
| What is the thing you like least about dealing with Ascent? |
|
|
|
|
3.9% |
Nothing - you guys rock! |
|
|
|
0.8% |
Prices |
|
|
|
45.2% |
Product selection |
|
|
|
10.8% |
Pre-sales support |
|
|
|
29.4% |
Post-sales support & returns |
|
|
|
6.7% |
Product availability & delivery |
|
|
|
3.2% |
Website performance |
|
| 31 May, 2002 |
| When are you likely to buy a DVD writer? |
|
|
|
|
38.2% |
When one format emerges as the common standard |
|
|
|
1.7% |
When they get a lot cheaper |
|
|
|
4.9% |
When they get a little bit cheaper |
|
|
|
5.3% |
When they get faster |
|
|
|
46.5% |
Any day now |
|
|
|
3.4% |
Not sure |
|
|
|
0.0% |
Not interested |
|
| 13 May, 2002 |
| We can add the following motherboards to our range, although after-sales support is not as good as the brands we currently list. Which brand, if any, would you most like us to add? |
|
|
|
|
83.8% |
Soltek |
|
|
|
6.6% |
Chaintek |
|
|
|
6.6% |
Abit |
|
|
|
1.5% |
EpoX |
|
|
|
0.3% |
Tyan |
|
|
|
0.6% |
SuperMicro |
|
|
|
0.6% |
None - only stock brands with good after-sales support |
|
| 18 April, 2002 |
| What do you like best about the new website? |
|
|
|
|
51.2% |
The look |
|
|
|
25.3% |
PC Builder |
|
|
|
23.5% |
Price & stock watch |
|
|
|
0.0% |
User-defined price display |
|
|
|
0.0% |
Display by manufacturer option |
|
|
|
0.0% |
New sign-in method |
|
|
|
0.0% |
Other |
|
| 18 March, 2002 |
| What sort of connection do you have to the Internet? |
|
|
|
|
12.0% |
33.6k or less dialup |
|
|
|
11.7% |
56k dialup |
|
|
|
1.3% |
TelstraSaturn/Paradise cable |
|
|
|
1.7% |
Telecom JetStart |
|
|
|
8.3% |
Telecom Jetstream |
|
|
|
65.0% |
Ihug Ultra |
|
|
|
0.0% |
Other high speed access |
|
| 11 February, 2002 |
| Which of the following best represents your position regarding pirated software? |
|
|
|
|
31.6% |
None of my software is pirated |
|
|
|
18.7% |
Most of my software is pirated |
|
|
|
2.2% |
I copy games, not business software |
|
|
|
0.4% |
I copy business, not game software |
|
|
|
12.9% |
Some of my software is pirated |
|
|
|
34.2% |
I start with a pirated copy, but buy a legitimate copy if the software is any good |
|
|
|
|
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| 24 December, 2001 |
| Which of the following best represents your position regarding pirated software? |
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87.6% |
None of my software is pirated |
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12.4% |
Most of my software is pirated |
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0.0% |
I copy games, not business software |
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0.0% |
I copy business, not game software |
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0.0% |
Some of my software is pirated |
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0.0% |
I start with a pirated copy, but buy a legitimate copy if the software is any good |
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| 28 November, 2001 |
| What is the primary use of your main PC? |
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19.9% |
Games & simulations |
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0.4% |
Internet & mail |
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11.5% |
Music & video |
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33.6% |
DTP, image processing |
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21.2% |
Business applications |
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11.1% |
Education & reference |
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2.2% |
Other |
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| 16 November, 2001 |
| In what era did you buy your first PC? |
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3.6% |
Pre-historic (pre 1977) |
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16.8% |
TRS80; Apple II ('77-'80) |
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24.0% |
IBM PC / XT / Macintosh ('81-'84) |
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26.0% |
80386/486; Windows 3 ('85-'90) |
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10.2% |
Pentium; DOS 6 ('91-'94) |
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16.8% |
Windows 95/98/NT ('95-'98) |
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2.6% |
Windows Me/2K/XP ('99-'01) |
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| 02 November, 2001 |
| What CPU are you planning on using in your next PC or upgrade? |
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26.4% |
AMD Duron |
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14.2% |
AMD Athlon Thunderbird |
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31.0% |
AMD Athlon Palamino |
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|
10.4% |
Intel Celeron |
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10.7% |
Intel Pentium III |
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4.3% |
Intel Pentium 4 |
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2.9% |
Other |
|
| 17 October, 2001 |
| Have the events of September 11 caused you to postpone or cancel any plans for computer-related spending? |
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8.3% |
Cancel |
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0.0% |
Postpone |
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|
61.1% |
Made no difference |
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| 02 October, 2001 |
| What sort of software would you like to see more of? |
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29.6% |
Games |
|
|
|
60.1% |
Educational / Reference |
|
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|
4.4% |
Utilities |
|
|
|
2.0% |
Design / Multimedia |
|
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|
1.0% |
Internet-related |
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|
3.0% |
Programming |
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|
0.0% |
Business applications |
|
| 18 September, 2001 |
| Would you prefer to have a customer loyalty programme that rewards everyone a little (eg, like Flybuys), or a few people a lot (eg, like Lotto) |
|
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19.8% |
Everyone a little |
|
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3.4% |
A few people a lot |
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|
76.8% |
Other (email your suggestions) |
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| 04 September, 2001 |
| Are you planning to upgrade to Windows XP by the end of the year? |
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27.4% |
Yes |
|
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|
6.0% |
No |
|
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|
21.0% |
Undecided |
|
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|
45.6% |
Switching to Linux |
|
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| 22 August, 2001 |
| What resolution do you use for Windows? |
|
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37.7% |
640 x 480 |
|
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42.6% |
800 x 600 |
|
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|
5.8% |
1024 x 768 |
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|
1.0% |
1152 x 864 |
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0.3% |
1280 x 1024 |
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|
11.6% |
> 1280 x 1024 |
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| 22 August, 2001 |
| What resolution do you use for Windows? |
|
|
|
|
30.5% |
640 x 480 |
|
|
|
21.4% |
800 x 600 |
|
|
|
22.4% |
1024 x 768 |
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|
10.0% |
1152 x 864 |
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|
5.7% |
1280 x 1024 |
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|
4.8% |
> 1280 x 1024 |
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| 10 August, 2001 |
| What is the next big feature you would like to see added to the web site |
|
|
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|
85.7% |
PC Builder |
|
|
|
5.3% |
Access to your financial history (invoices, credits, etc) |
|
|
|
8.3% |
Personalised price drop notification system |
|
|
|
0.0% |
Online leasing option |
|
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|
0.0% |
Customer loyalty programme |
|
|
|
0.8% |
Discussion board |
|
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|
0.0% |
Live online sales help |
|
| 01 August, 2001 |
| What is going to be your next major PC-related purchase? |
|
|
|
|
2.9% |
Entire PC |
|
|
|
2.1% |
CPU and/or motherboard |
|
|
|
1.1% |
Monitor |
|
|
|
3.7% |
Video card |
|
|
|
2.4% |
Hard drive |
|
|
|
40.5% |
Peripheral (eg scanner, camera, printer, etc) |
|
|
|
47.4% |
Other |
|
| 19 July, 2001 |
| What factor is the most important in your decision to buy from Ascent? |
|
|
|
|
32.5% |
Price |
|
|
|
5.4% |
Product range |
|
|
|
0.6% |
Delivery |
|
|
|
9.6% |
Pre-sales support |
|
|
|
51.8% |
Post-sales support |
|
|
|
0.0% |
Speed of response |
|
|
|
0.0% |
Website |
|
| 09 July, 2001 |
| Who makes the best DSL modems for games? |
|
|
|
|
11.9% |
Asustek |
|
|
|
2.5% |
3Com |
|
|
|
65.3% |
Dynalink |
|
|
|
6.8% |
Nokia |
|
|
|
13.6% |
Dlink |
|
|
|
0.0% |
Cisco |
|
|
|
0.0% |
Other |
|
| 25 June, 2001 |
| What would you most like to see more of? |
|
|
|
|
7.4% |
Reviews |
|
|
|
19.5% |
Pictures |
|
|
|
1.7% |
Specifications |
|
|
|
5.6% |
Wider range |
|
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